pricing
We know that not all businesses are created equal; in fact this is one of the main drivers of our "application" model where we try to match with those organizations we are confident we can deliver results for. In the same manner, not all payment models work for a given client. Together, we will discuss which method works best for your organization and agree on terms.
hourly
Hourly rates vary depending on the type of work being performed. This payment model is best for smaller, time-predictable projects with clearly defined requirements and expectations.
We charge different hourly rates depending on the type of work, starting at $70/hour
Design, branding, and messaging
Technical marketing
Business development and strategy
Programmatic marketing campaigns
Retainer
Some clients choose to work with us via the retainer model. This type of model works best for organizations who have a long-term need for our services. The minimum monthly retainer is $2000/mo
Examples include:
Development and implementation of a social media strategy
New product launch campaign
Marketing stack buildout and integration into business operations
Long term email marketing strategy
per project
This model is for clients who have a general idea or need for a certain short (or long) term project and want Counsel to focus exclusively on that project, working within it's parameters until completion.
Examples of this include:
Brand re-launch
New website
Paid marketing campaign
This pricing strategy is based on objectives of a given campaign. A common example is if we work on a lead-generation campaign for you, we would negotiate a "per-lead" rate. This strategy is win-win, as you only pay us for every lead we are able to capture for you. Pricing may be also based on conversions with either a flat-fee per conversion, or a percentage of gross. This option is popular as it guarantees that you will only pay when we produce results. Please note that not all clients qualify for this pricing model.